Blockworks CEO Jason Yanowitz discusses how Blockworks has evolved the company from an events business to podcast network to news provider to becoming a data and information play with media, events and franchises feeding the core data and research business. This kind of shift is hard to pull off. Among the issues we discuss:
Using podcasts for broad reach and affinity
News as a credibility driver
Pulling back on B2C events to focus on B2B
Using media to drive “negative CAC” for information services
Implementing a “house of brands” strategy