Better Coaching with Luke Gromer 135. 3 Steps to Create a Winning Team with Brett Ledbetter of What Drives Winning
Mar 16, 2026
Brett Ledbetter, co-founder of What Drives Winning and a thinking partner for high performers, shares practical frameworks for building unselfish, team-first cultures. He discusses define-manage-model steps, using questions to inspire ownership, separating process from results, and maintaining coach well-being across four dimensions. Short, actionable strategies for leadership and resilience.
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Define Manage And Model Team Standards
- Define, manage, and model the team standard you expect.
- Brett Ledbetter says leaders must show what unselfishness looks like, e.g., "If I want my team to fill in the blank, I need to fill in the blank."
Win Influence Not Compliance
- Win influence rather than force compliance when correcting behavior.
- Brett recommends question-based leadership to help athletes own change because "I want to" yields far better results than "I have to."
Ask Questions That Connect To Their Future
- Use targeted questions to prompt self-discovery and link effort to the athlete's goals.
- In a role-play Brett asks a 17-year-old if they want the next level and to be a leader, shifting focus from compliance to their future vision.