Retail Media is Not a Banana: ADUSA’s Bobby Watts

"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA.

"But selling media and working with advertisers and working with our partners is different than selling groceries."

Bobby joins host James Kotecki to discuss Edge, Ahold Delhaize USA's new ad tech platform built in collaboration with European counterparts.

https://theloomaproject.com/

Topics include:

• Why Europe is a leader in digital screen adoption

• The strategic screen placement at entry points, ‘front racetrack,’ and pharmacy

• How agentic AI tools will transform media planning in 2026

• The "connected store" vision beyond digital screens