The Careless Talk Climbing Podcast E133: Matt Bird - Why does a climber need a manager? A little look into the shadowy world of athlete contracts.
Jan 29, 2025
Matt Bird, an athlete manager representing elite climbers like Shauna Coxsey and Will Bosi, offers a compelling glimpse into the business side of professional climbing. He discusses the necessity of managers for climbers, dives into the complexities of athlete contracts, and the dynamics with sponsors. The talk highlights the importance of authenticity in brand partnerships and the evolving relationship between athletes and social media. Additionally, Matt touches on the disparities in athlete valuation and the exciting potential of climbing as a spectator sport.
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Elite vs. Professional Climber
- Elite climbers perform at the highest levels, from local standouts to world champions.
- Professional climbers earn a living through climbing, primarily via sponsorships.
Brand Alignment
- Climbers should consider if a brand's values align with their own before signing contracts.
- Inconsistent values can lead to inauthenticity and friction.
Diverse Approaches
- Shauna Coxsey, Will Bosi, and Max Milne, managed by Bird, have different social media strategies.
- Some prioritize close brand collaboration, while others prefer a systematic approach.