Bluey's Brisbane Master of the Blueyverse - Art Director Costa Kassab Discusses The Bluey World
Aug 9, 2022
Costa Kassab, Bluey art director who shaped the show’s visual language, talks about creating Brisbane’s light, color and iconic silhouettes. He explains treating backgrounds as serious art. He describes translating real places like South Bank and reservoirs into the show and balancing location fidelity with artistic license.
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Creating The Bluey Visual Language
- Bluey’s visuals were refined from the pilot to create a unique show-specific visual language.
- Costa, Katrina Drumm and team filtered Queensland references through a rounded cube style to make parks, schools and props read as Bluey places.
Backgrounds Treated As Fine Art
- The team treats Bluey backgrounds and color studies as serious art comparable to gallery work.
- They intentionally use Brisbane’s varied sunsets and light to represent emotion and place across episodes.
Simplify Nature Into Readable Silhouettes
- Simplify complex real-world forms into iconic silhouettes that fit Bluey’s rounded-cube shapes.
- Distill trees, palms or jacarandas into readable shapes so viewers instantly recognise Brisbane flora without leaf-by-leaf detail.