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Grant Cardone - How Bitcoin Broke My Playbook

Sep 29, 2025

Guest

Grant Cardone

In this engaging conversation, entrepreneur Grant Cardone, known for his 10X philosophy and extensive real estate portfolio, shares how Bitcoin redefined his investment strategy. He delves into his early sales experiences and the lessons from his first rental property. Cardone discusses merging real estate with Bitcoin, citing a groundbreaking $15M hybrid fund. He highlights the distinct value of both assets, explains the power of scaling in real estate, and emphasizes the importance of going all-in on a single, scalable venture.

53:53

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ADVICE

Don’t Start Wealth With Your Home

Avoid using a primary residence to build wealth; treat homes as liabilities until you're wealthy.
Use houses as income-producing investments only after you have achieved wealth.

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ANECDOTE

Sold Mansion To Buy 1,100 Units

Grant sold his LA house and put $15M into 1,100 Miami units, renting instead of owning.
He refinanced repeatedly, pulled out tens of millions tax-free, and still owns the asset.

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ANECDOTE

Paid In Bitcoin For A Talk

Twelve years ago Grant accepted Bitcoin as payment for a speaking gig when cash wasn't available.
He kept that Bitcoin and it began his long-term exposure to the asset.

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Grant's Early Sales Awakening

02:02 • 8min

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First Real Estate Purchase and Cashflow Lesson

09:46 • 1min

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Scaling from Houses to Apartment Portfolios

11:15 • 3min

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Managing Leverage and Tenant Risk

13:59 • 2min

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Why a Primary Home Isn't an Investment

16:02 • 3min

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Selling Personal Homes to Buy Large Portfolios

18:52 • 4min

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Renting vs. Owning for Lifestyle Flexibility

22:35 • 3min

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How Grant First Encountered Bitcoin

25:43 • 2min

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Mike Saylor's Nudge: Add BTC to Real Estate

28:08 • 2min

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Melbourne Project: Paid Cash for Real Estate + Bitcoin

29:53 • 2min

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Why Real Estate and Bitcoin Share a Moat Mentality

31:54 • 19sec

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The $335M Boca Raton Acquisition Strategy

32:13 • 3min

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Opportunistic Buying Amid Real Estate Distress

35:33 • 4min

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Why Legacy REITs Can't Add Bitcoin Easily

39:11 • 40sec

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Keeping Both: Real Estate Cashflow and Bitcoin Upside

39:51 • 3min

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Advice to Young People: Go All-In on One Thing

42:58 • 4min

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Has Bitcoin Changed Grant?

• Mentioned in 27 episodes

The 10X Rule

Grant Cardone

In 'The 10X Rule,' Grant Cardone introduces the principle of setting targets that are ten times what you think you want and then taking ten times the action you think it will take to accomplish those targets. The book stresses the importance of massive thoughts followed by massive actions, perseverance, positivity, and a domination mentality. Cardone argues that success is not an option but a duty, and it requires a mindset shift to achieve extraordinary results. He emphasizes the need to take full responsibility for one's success, to be obsessed with goals, and to overcome fear and obstacles through persistent action.

#72

• Mentioned in 220 episodes

The bitcoin standard

Saifedean Ammous

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications. The book takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems to modern government debt. It explains the operation of Bitcoin as a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, allowing users to perform traditional monetary functions without relying on authorities or physical infrastructure. The book also explores common questions surrounding Bitcoin and its potential as a store of value and a network for final settlement of large payments, challenging government monopolies and offering a vision of money extricated from politics and borders.

In this episode, I chat with Grant Cardone, the entrepreneur, bestselling author, and real-estate mogul behind Cardone Capital, known for his 10X philosophy and massive multifamily portfolio.

If you want a brutally practical blueprint for going all-in on one thing, building units at scale, and using Bitcoin to supercharge a legacy business, this episode is for you.

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––– Offers & Discounts –––

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––– Get To Know Today's Guest –––

• Grant Cardone on X: https://x.com/GrantCardone

––– Socials –––

• Check out our new website at https://TheBitcoinMatrix.Com

• Follow Cedric Youngelman on X: https://x.com/cedyoungelman

• Follow The Bitcoin Matrix Podcast on X: https://x.com/\_bitcoinmatrix

• Follow Cedric Youngelman on Nostr: npub12tq9jxmt707gd5vnce3tqllpm67ktr0mqskcvy58qqa4d074pz9s4ukdcs

––– Chapters –––

00:00 - Intro

01:09 - Meet Grant Cardone & the 10X ethos

06:31 - The cassette that made sales click

13:24 - Leverage risk vs. one-tenant risk

14:44 - Why your home isn’t an investment

18:01 - Selling the mansion, buying 1,100 units in Miami

27:12 - Saylor’s nudge: add BTC to real estate

29:05 - Melbourne fund: cash-paid RE + BTC combo

35:29 - Why small REITs & giants are both in trouble

39:47 - 2035 vision: $4K rents, $3M BTC?

41:58 - Advice to young people: go all-in on one thing

45:26 - How Bitcoin changed Grant—and the plan to go public

49:05 - 80% of his new investors own zero Bitcoin

51:58 - Wrap & where to find Grant

I want to take a moment to express my heartfelt gratitude to all of you for tuning in, supporting the show, and contributing.

Thank you for listening!

The information in all The Bitcoin Matrix Podcast episodes and content is based on hypothetical assumptions and is intended for illustrative purposes only. PAST PERFORMANCE DOES NOT GUARANTEE FUTURE RESULTS. This video is provided for entertainment purposes only. The information contained herein represents temporary, changing views and subjective impressions and opinions regarding the inherently uncertain and unpredictable issues discussed. The reader, user, and/or viewer must not assume that these contents are accurate, complete, timely, or up to date. Market conditions change rapidly and unpredictably. Nothing herein should be interpreted as any kind of offer, solicitation, commitment, promise, warranty, or guarantee whatsoever relating to any of the contents of these videos.

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