Breakfast Leadership Show Building Eventist: How Ciara Azam Turned a Dance Competition Idea into a SaaS Success Story
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Episode Summary
In this inspiring conversation, Michael Levitt welcomes Ciara, founder of Eventist, a leading SaaS company that revolutionized ticketing for dance competitions. What began as a side project for a friend turned into a thriving event management platform serving studios, festivals, and large-scale competitions. Ciara’s story is a testament to resilience, innovation, and the power of solving real problems through technology.
After losing her job, Ciara chose to create something new. What started as a personal favor evolved into a full-fledged software company addressing a gap in the dance competition industry. Michael commends her for transforming a career setback into a successful entrepreneurial journey. Together, they explore how identifying underserved markets can lead to sustainable business growth.
Aligning Developers with Industry ExpertsMichael and Ciara dive into the challenge of bridging the gap between developers and industry specialists. They discuss how effective requirement gathering and clear communication lead to better, more intuitive software, especially in niche markets like event ticketing. Ciara shares how this alignment allowed her team to build solutions that meet real user needs rather than assumptions.
Designing for User Experience, Not Just FeaturesFeature requests can pile up fast, but Ciara knows that usability matters most. She and Michael examine why prioritizing user experience is critical, even if it means saying “no” to certain requests. Drawing parallels to healthcare and other sectors, Michael explains how miscommunication between end users and designers can lead to frustration, while Ciara highlights the importance of serving the majority of users who rely on core functions every day.
Turning Customer Feedback into ActionListening to customers does not mean building everything they ask for. Ciara explains how her team implemented a feature voting system, giving users a transparent way to influence the product roadmap. Michael suggests that reaching out to clarify feedback can turn casual users into loyal advocates, showing that thoughtful communication fosters trust and retention.
The AI Bubble and Software EvolutionMichael and Ciara discuss the similarities between today’s AI boom and the early 2000s dot-com era. While AI offers immense potential, Michael notes that many tools being created today will not stand the test of time. The future belongs to products that solve real problems with precision, human oversight, and authentic value.
Building a Foundation for ScalabilityCiara credits Eventist’s adaptability to a strong infrastructure developed over three years. This solid foundation allowed her team to expand into studio management and festival scheduling without rebuilding from scratch. Michael praises this long-term mindset, explaining that scalable success depends on a stable architecture, not shortcuts.
Database Discipline and Developer SanityCiara shares a golden rule for developers: stabilize your database schema before launch. Her six-month schema freeze policy helps avoid late-night emergencies and production chaos. Michael highlights how this disciplined approach prevents cascading issues and builds user confidence in the reliability of a system.
Eventist: Empowering the Dance and Event IndustryIn closing, Ciara discusses how Eventist empowers dance studios and event organizers with transparent pricing that includes free ticketing software with a flat 25-cent fee per ticket and a 1.9 percent fee for studio tools. Listeners can explore more about her work and updates through Eventist.ca to learn about Ciara’s software.
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