Agency Business #59: What’s next for Dentsu in the Americas? With Beth Ann Kaminkow
Feb 23, 2026
Beth Ann Kaminkow, CEO of Americas and Global Chief Client Officer at Dentsu, is a seasoned leader from major holding companies focused on creative commerce and client transformation. She discusses Dentsu’s refocus on Japan and the U.S., doubling down on power brands like Merkle, integration lessons from past acquisitions, managing talent turnover, and exploring partnership models to accelerate growth.
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Beth Ann's Career From Early Internet To Creative Commerce
- Beth Ann traces her career through early internet commercialization, Omnicom, and WPP where she built commerce and CXM offers.
- She describes founding-era tech work, IBM enterprise clients, and leading Geometry's "creative commerce" positioning pre-pandemic.
Dentsu Is Right Sized For The AI Era
- Dentsu believes it is "right-sized" to navigate AI-driven change without massive layoffs.
- Beth Ann Kaminkow contrasts Dentsu's size and integration focus with other networks that risk a "scaling of mediocrity."
Brand Still Matters Amid Performance Focus
- Brand and creativity remain crucial even amid performance and programmatic focus.
- Beth Ann warns against a "scaling of mediocrity" and says Dentsu will be loud about brand expertise as a differentiator.