Business Wars Bacardi vs Pernod Ricard | Does Cuba Still Love Havana Club? | 7
Aug 4, 2021
Lillian Guerra, a Cuban-American historian and professor at the University of Florida, dives into the cultural significance of rum in Cuba, focusing on the legendary Havana Club. She unpacks the intense rivalry between Bacardi and Pernod Ricard over the brand, discussing how it reflects broader geopolitical issues. Guerra also explores Cuba's economic struggles post-1959 revolution and the impact of recent protests, showing how social media has empowered voices demanding change. Her insights highlight rum as a symbol of identity and resilience for Cubans.
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Significance of Mahogany Barrels
- The use of Cuban mahogany barrels, made from centuries-old trees, holds cultural significance for Cubans.
- These barrels are seen as symbols of Cuban identity and contribute to the perceived quality of the rum.
Taste Comparison of Havana Club
- Guerra describes Pernod Ricard's Havana Club as dry with a short finish, unlike the preferred syrupy, long finish of traditionally aged rums.
- She notes that some Bacardi rums achieve this desired quality through a Solera process, blending young and old rums.
Bacardi's Marketing Shift
- Bacardi is emphasizing its Cuban roots to authenticate its Havana Club, highlighting the family history and recipe.
- This contrasts with their previous marketing strategy, which downplayed Cuban connections to avoid associations with communism.
