“The Evolving Landscape Of Dental Marketing.”with Fred Joyal.

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Fred Joyal, a prominent figure in the dental industry, discussing his journey into dentistry, the importance of patient experience, and the evolving landscape of dental marketing.Fred shares insights on building trust with patients, the role of technology, and the necessity of boldness in practice management. He emphasizes the need for dentists to engage with their communities and adapt to modern marketing strategies, including the significance of online reviews and patienttestimonials.The conversation concludes with practical advice for new dentists on establishing their practices and creating a positive patient experience.What you will learn:[08:09] Building Trust and Value in Dentistry[14:45] The Shift in Patient Acquisition[22:20] The Impact of Technology on Patient Expectations[32:41] Creating a Welcoming Environment[44:14] Learning to Be Bold[48:32] Building a Patient Base[55:48] Engaging with the CommunityTakeaways Fred Joyal transitioned into dentistry through advertising for dentists. Dentists often struggle with business decisions due to their focus on clinical work. Creating a positive patient experience is crucial for practice growth. Trust and perceived value are key pillars in attracting patients. Technology plays a significant role in modern dental practices. Patients now rely heavily on online reviews for decision- making. Boldness is a learned skill that can enhance a dentist's success. Engaging with the community can significantly boost a new practice. Video testimonials are powerful marketing tools for dental practices. Dentists should focus on building relationships rather than just treating patients.Sound Bites "This could actually be a business." "You have to treat them as people." "You need to be bolder to say ‘yes’."