AdExchanger The Science (And Art) Of Scaling Native Ads
Aug 19, 2025
Priti Ohri, CEO and co-founder of Advertible, brings her extensive experience in advertising and ad tech to the discussion. She dives into the complexities of creating scalable native ads, highlighting the necessity of collaboration between teams. The conversation also touches on the evolution of the ad tech landscape, the role of community in fostering inclusivity, and the future of native video advertising. Ohri shares insights on leveraging AI for optimization while balancing privacy concerns, making a case for responsible innovation in the industry.
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Native Commands Higher CPMs
- Native CPMs run about 20–50% higher than banner, offering incremental yield for publishers.
- Advertible often converts inbound banner requests into multi-format opportunities for demand partners.
Plug In Post-Auction To Avoid Latency
- Integrate Advertible with a short code drop; average integration is two engineering sprints.
- Rendering happens post-auction outside the bid path to avoid added latency.
Building Communities: DesiUs And Inclusion
- Priti founded TheeSeeUs (DesiUS) to build South Asian ad tech community and broaden opportunities.
- She also champions women-in-tech groups and values authentic leadership to foster inclusion.