This episode of The Pursuit of Love dives deep into the true meaning of strategy with business strategist Alex M H Smith. Together we explore why strategy isn’t about beating competitors at their own game, but about creating new value that only your business can bring to the world. Alex breaks down how zooming out, spotting patterns, and understanding broader industry dynamics can unlock opportunities most people never see.
We discuss everything from the risks of technology being forced onto society without genuine demand, to the challenge of building a business with predictable revenue floors. Alex also reflects on his natural strengths in context-switching and pattern recognition, and shares why he wrote No Bullshit Strategy as a guide for anyone serious about building a meaningful, value-driven business.
If you’re looking for a fresh, no-nonsense perspective on strategy, and how to think bigger in your own work, this conversation is for you.
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The Pursuit of Love - By Steve Claydon and Darcy J Smyth (Directors at Why Bravo)