Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral

Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.

In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!

• Why Jay spent months making every video himself before hiring a single creator
• The 75–80% watch-past-3-seconds benchmark that predicts virality
• How he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secret
• The "view trap": getting 300K views with 174 likes and what it taught him about clickbait
• Why performance-based CPM ($1–$2/1K views) beats retainers — and how to earn creator trust first
• Why paid ads don't work for social apps (and what does)

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...