Off The Grid: Leaving Social Media 🚸 “How Do I Grow Without Social Media??” — Live Coaching with Melissa Wong
10 snips
Jul 9, 2025 Melissa Wong, coach who helps creative independents build custom businesses, joins to wrestle with growing without social media. They explore legacy versus scale, popularity wounds, and whether social can be a cold advertising channel. Practical alternatives like outreach, podcasts, events, and relationship marketing get airtime. The conversation ends with a pragmatic, non-binary plan for growth.
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Two Kinds Of Legacy In Business
- Legacy has two business meanings: transferable assets and lasting creative impact.
- Melissa wants the second: enduring work people can learn from without her constant presence, which led her to courses and products.
Decide How Big Your Product Needs To Be
- Start by clarifying how big your product arm actually needs to be before investing time or ads.
- If legacy/impact is the goal, even small product launches will create the artifact you want without needing huge scale.
Popularity Wounds Driving Product Push
- Melissa admits popularity and votes of confidence drive her as much as money, revealing childhood wounds around being "interesting."
- She recognizes this mix of validation, financial desire, and curiosity for challenge shaping her push into products.
