Good Content with Shannon McKinstrie Double Your Views on Instagram with the RISE Formula
Everything is about to fall into place for you, because I’m going to tell you exactly what to do when you create your next Instagram post. I created the RISE Formula to help boost your engagement and get more views on your content. This hook formula will not only increase your reach, but it actually converts so you get more followers and sales, while growing your community. We’ll look at content examples and break down how each fits into the RISE Formula so you can confidently start using it right away. If you’re ready to rethink your hooks and leverage what makes you and your audience unique let’s jump in!
In this episode we’ll be covering:
- An overview of the REP Hook (Relatable, Expert, Personal) and how it is geared towards creating helpful content.
- What the RISE Formula is (Recognizable, Identity, Specific, Effect) and how to start using it in your next Instagram hook.
- Content examples to help you start creating your next hook with confidence and boost your engagement.
- There is no one right way to do a hook, but if your content is underperforming, it’s probably the hook.
- The more relevant a hook is, the more effective it is for your audience; try to use at least two or three elements of the RISE Formula, if not all four.
- If your content is not converting to new sales, followers, or community, then what’s the point?
Featured content in this episode:
- Fairwayphysiopt: POV: You’re a golfer…
- Feelgoodwithfi: The dinner I’ve been eating
- Coltonreidofficial: POV: You find the most perfect home
- Her.thirties: Sunday lunch in your thirties
- Absolutelyaustin: Mental health walk
Recommended episodes:
- Episode 83: Use the REP Hook Formula and Start Filling in the Missing Pieces
- Episode 92: This is the Era of Experiences and Belonging
- Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
- Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
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