She Failed for 10 Years. Then Changed ONE Thing. Now Author S Usher Evans Makes 6 Figures.

26 books. $35K in debt. $100/month. Then one pivot set her on a path to becoming a six figure author.

S. Usher Evans spent 10 years learning what doesn't work in self-publishing so she could finally figure out what does. In this episode, she breaks down the book marketing strategy, Amazon ads approach, and genre research that turned her writing career around — and what she looks for when an indie author tells her their books aren't selling.

If you're self-publishing and wondering why your books aren't gaining traction, this conversation will change how you think about everything from your cover design to your ad spend to your entire publishing strategy.

In this episode, we cover:

• The #1 thing she'd tell new writers before they even start writing
• Why "write what you want" is bad business advice
• How she runs Amazon and Facebook ads profitably
• The cover mistake she sees almost every struggling author make
• Why her best series took off and her award-winning series flopped
• How she writes 7-8 books a year in 4 hours a day
• And LOTS more

00:00:00 - Intro
01:44 - The #1 thing new writers need to do first
05:50 - The ONE time she followed genre rules (and made six figures)
08:22 - How she blew up her life to become a writer
11:16 - From $100/month to $2,000 overnight
14:22 - Was it luck or strategy?
27:47 - Why niching down matters more than you think
34:14 - The spreadsheet that runs her entire business
50:46 - The cover mistake that's killing your sales
1:03:34 - How to run Amazon ads without burning money

Connect with S. Usher Evans:
🌐 susherevans.com

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Media Credits
Theme Song: Commercial Rock by StudioKolomna (Envato License)
Background Music: Soft Chill Background by sonicscope (Envato License)
Stock Video: Licensed via Envato

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© Herman Steuernagel The Pint & Portal Podcast