Marketing #Unfiltered Ep 211 | Back on the Map: The biggest mistake I've made in business (and what it's cost me)
This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way.
This one's vulnerable. And honestly? A little maddening.
Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years.
In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry.
Here's What We Cover:
1. The “I can help with everything” trap that’s keeping you invisible
2. What happens when you stop niching (beyond the messaging headache)
3. The red flag that your messaging is too vague… and costing you sales
4. Why "switching gears constantly" is draining you faster than you think
5. How unclear positioning is quietly blocking bigger opportunities
And so much more…
Resources and Sponsorship:
- Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered
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