The Sports Media Podcast F1 to Apple, ESPN’s John Lasker on DTC and MLB festivities
Jul 17, 2025
Adam Stern, a motorsports maven for SBJ, and John Lasker, ESPN's Senior VP for Direct-to-Consumer, dive into the transformative $150 million annual deal between F1 and Apple. They discuss its potential ramifications for traditional sports broadcasting, particularly ESPN and UFC. The duo also explores ESPN's innovative streaming strategies and the latest highlights from the MLB All-Star Game, such as the reception of the new 'Swing Off' event. Expect insights on evolving viewer trends and what the future holds for sports media.
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Netflix Focuses on Tentpole Sports
- Netflix prefers tentpole sports events (e.g., UFC White House fight) rather than long seasons like F1.
- UFC's upcoming major events could entice Netflix to bid aggressively for rights, possibly sharing with ESPN.
ESPN Savings Aid UFC Rights Bid
- ESPN's savings from not renewing F1 rights strengthens their financial position to retain UFC rights.
- ESPN continues investing heavily in sports properties and talent to maintain competitiveness.
Late MLB Swing Off Timing Issue
- MLB All-Star 'swing off' added excitement but late East Coast timing hurt casual and younger viewer engagement.
- Scheduling still needs balancing between prime TV and accessibility for families and casual fans.