Endless Customers How One Company Generated $409K in Sales With Honest Content & Video
Ep.140 - Most remodeling companies say the same things. HomePride Bath decided to do something different. In this episode of Endless Customers, Alex Winter sits down with Coley McAvoy, Content Manager at HomePride Bath, to talk about what happened when their team stopped relying on safe, traditional marketing and started answering the buyer's questions others avoid.
Coley shares how HomePride Bath leaned into honest content, real customer stories, and video to build trust in an industry where skepticism runs high. From talking openly about pricing and timelines to using testimonials as proof, this conversation shows what can happen when a company commits to being helpful instead of polished.
Highlights include:
- How HomePride Bath stood out in a crowded and traditional home services market
- Why honest pricing and expectation setting improved the sales process
- How video helped buyers trust the company before the first appointment
- What kind of results HomePride Bath saw after adopting Endless Customers
- Why transparency matters even more in industries where trust is low
If you want to see what trust looks like in action, and how content can help buyers feel more confident before they ever speak to your team, this episode is worth a listen.
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