Factually! with Adam Conover Will A.I. Slop Replace the Internet? with Jason Koebler
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Sep 24, 2025 
Jason Koebler, a tech reporter and co-founder of 404 Media, dives into the world of A.I. slop, revealing its impact on content quality online. He discusses how human creators are overshadowed by algorithm-driven garbage, while emphasizing the importance of genuine journalism in this digital age. Koebler also explores the motivation behind the A.I. slop economy, including its influence on creators around the globe. The conversation shifts to government surveillance, addressing the privacy concerns tied to technology's rampant growth. Tune in for insights on combating algorithmic chaos!
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Global South Creators Profit From AI
- Koebler found many prolific AI creators in the global South earning meaningful local wages from viral AI posts.
- One creator showed a Facebook backend screenshot earning $4,000 from a single AI image.
AI Enables Factory-Scale Fake Creators
- AI creators can run thousands of accounts and automate meme production, scaling identical outputs across niches.
- This factory-like approach floods feeds with tailored fake content for narrow interest groups.
Hyper-Niche Fake Virality
- AI allows hyper-personalized viral fabrications aimed at tiny fandoms, e.g., custom fake heroics for specific sports fans.
- Koebler compares this to BuzzFeed-style niche targeting but automated and personalized at scale.