BEYOND THE BRAND How leaders unlock value in legacy brands | Jordan Schlipf | Cowshed
Many senior brand managers believe that only new ventures can deliver big wins. This conversation shows why unlocking value in established brands can create sustainable growth. Jordan Schlipf left the excitement of building tech startups to lead Cowshed, a heritage bath and body beauty brand. He explains how modernising an existing brand, building a trusted team and using measured risk can unlock dormant potential.
Jordan has built and invested in numerous technology companies, co‑founded the Startup Bootcamp accelerator and now serves as the hired CEO of Cowshed, part of the Soho House group. His blend of entrepreneurial grit and operational discipline gives him a rare perspective on growth and risk.
Listeners will discover:
How unlocking hidden value in legacy brands can lower risk and open new opportunities for scale.
Why recruiting exceptional talent and setting a clear vision are a CEO’s primary responsibilities.
How to wake a “sleeping giant” by modernising product development and bringing creative edge back to a heritage brand.
What it takes to build trust when you are not the founder and do not come from the category.
How measured creativity in product names and home fragrance can reignite brand love.
This episode is a must‑listen for leaders responsible for growing established consumer brands or rethinking their growth strategy. Jordan’s reflections will help you see how mature businesses can become growth engines when you align vision, talent and strategy.
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