Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be.

We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency guarantees success? Flashy promises from marketing agencies are probably always absolutely sketchy, and Gyi and Conrad want to make sure no one takes advantage of you. The guys share the warning signs you should look for when considering a relationship with a new agency.

Next, what’s the deal with Google’s new update, Hidden Gems? It’s meant to bring real user experiences and content to the forefront, but is it actually helping? Forums like Reddit and Quora can be a strategic place to put yourself out there as a lawyer, but don’t be a skeezeball about it. Gyi and Conrad talk through unintended problems arising from Hidden Gems—far too often resulting from users manipulating the system.

The News:

Local Service Ad bombings truly suck, and Google needs to prevent business competitors from using these gross tactics.
AI is coming to Google Maps to help you discover new places through AI Local Guides. Attorneys—pay attention to how this could impact the ways people find your law firm!
Speaking of maps, they’re currently showing up significantly lower in Search Engine Results Pages. How will this affect your business?

Mentioned in this Episode:

What are Hidden Gems? – Google Search ranking improvement aims to surface hidden gems

It’s Goog Enough! - Blind Five Year Old

Beyond SEO

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