The Roadman Cycling Podcast

How Wahoo Became Garmin’s Worst Nightmare (& What It Means For Cycling)

Oct 27, 2025
Gareth Joyce, CEO of Wahoo and seasoned leader from Mercedes and Delta, shares insights on how Wahoo is challenging the giant Garmin in the endurance sports market. He discusses Wahoo’s unique origin, driven by athletes for athletes, and how his cross-industry experience enhances innovation. Gareth highlights Wahoo's strategy to attract casual athletes and the evolution of indoor training as a serious preparation tool. He also addresses the importance of diversity in product design and reducing barriers in cycling for broader participation.
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INSIGHT

Learning By Reinventing Yourself

  • Switching industries forces you to build new toolboxes and accelerates learning in unexpected ways.
INSIGHT

Reframe The Market To Grow It

  • Wahoo expanded thinking from elite athletes to hundreds of millions of casual or cross-training users to grow the market.
ADVICE

Prioritise By Mission And Athlete Testing

  • Use mission-fit tests and athlete validation to prioritise product ideas and avoid execution overload.
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