Masters of Scale Stacey Abrams: How to harness risk
18 snips
Sep 12, 2023 
Stacey Abrams, a renowned entrepreneur and political leader, is the guest, sharing her insights on harnessing risk in business. She discusses the importance of leveraging networks for product development and navigating market entry challenges, particularly for underrepresented entrepreneurs. Abrams emphasizes the thrill and trials of entrepreneurship, detailing her experiences with innovation and uncertainty. Her new book, co-authored with Lara Hodgson, encapsulates strategies for overcoming hidden barriers in business, making risk a pathway to success.
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Nourish: A Baby Water Company
- Inspired by a need for convenient baby formula mixing, Abrams and Hodgson founded Nourish, a baby water company.
- Neither had experience in manufacturing, so they learned by visiting plants and seeking advice.
Turning Fear into Curiosity
- Channel fear of the unknown into intellectual curiosity and a thirst for knowledge.
- Investigate and learn how things work in your chosen industry to overcome the initial anxiety.
Leveraging Your Network
- Leverage your network for resources and support.
- Identify individuals who can offer expertise, assistance, or connections, especially in the early stages.
