Pioneers of AI What is agentic commerce? Stripe’s CRO of AI explains.
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Apr 15, 2026 
Maia Josebachvili, Stripe’s Chief Revenue Officer of AI and payments veteran, talks about agentic commerce and AI-enabled shopping. She explains chat-based shopping, agent-legible product catalogs, and how AI can unlock discovery for small merchants. They also cover fraud, brand control in AI discovery, and how companies scale AI integrations quickly.
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Skydiving Taught Calculated Risk Taking
- Maia described how her first tandem skydive made her immediately want to skydive again and created a singular focus during free fall.
- She recounted her instructor Oli's advice: fear is a sign of intelligence and systematically planning for what could go wrong makes taking calculated risks manageable.
Stripe As The Economic Infrastructure For AI
- Maia frames Stripe as building the economic infrastructure for AI, powering fast-growing AI companies and agentic commerce on platforms like ChatGPT and Copilot.
- She positions agentic commerce as both autonomous agents purchasing and humans buying within AI chat interfaces, which Stripe supports.
Chat Interfaces Drive Early Agentic Commerce
- Maia says humans buying inside chat interfaces is the dominant form of agentic commerce today and Stripe aims to be the fastest on-ramp for brands to participate.
- Example: upload a photo of your living room, ask for a warm modern coffee table, see options pre-visualized and buy through the chat surface.