Working Hard with Grace Beverley Ep.105 What It Takes To Be The Best In Your Industry with Jen Atkin
Sep 16, 2024
In this engaging discussion, Jen Atkin, founder of OUAI and a leading hairstylist, shares her inspiring journey from moving to LA with just $300 to revolutionizing the beauty industry. She discusses the pivotal role of Instagram in transforming personal brands into successful businesses. Jen reflects on the challenges of building a brand, the importance of mentorship, and navigating the social media landscape while maintaining mental health. Her insights offer valuable lessons for aspiring entrepreneurs and beauty enthusiasts alike.
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No Entitlement
- Remember that nobody owes you anything; you must work for what you want.
- Maintain your passion and take initiative.
Instagram as a Tool
- Jen Atkin saw Instagram as a tool for sharing information and building community.
- Her approach was initially criticized, but it proved effective for marketing.
Career Milestones
- Jen Atkin experienced "pinch me" moments throughout her career, like styling Gwen Stefani for Vogue.
- Launching her brand, OUAI, was a significant milestone, marking a shift in her career.