Wealthy Way

Why 2026 Could Start the Biggest Decade in Real Estate

6 snips
Mar 15, 2026
Ricky Carruth, real estate coach who trains agents and investors in lead generation and scaling, shares a bullish 2026 outlook. Listings remain king. Social media rewards persistence. Lead gen needs consistent conversation. Resilience from past market pain positions some to dominate the next decade.
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ADVICE

Stack Listings For Predictable Deal Flow

  • Focus 80% of your real estate business on listings and 20% on buyers to maximize closed deals.
  • Ryan Pineda coaches agents to target property owners exclusively for lead gen while still serving occasional buyers when they appear.
ADVICE

Judge Lead Gen By Conversation Frequency

  • Measure lead gen by conversations with your exact target at the frequency needed to hit your growth goals.
  • If an activity doesn't produce those conversations, tweak or replace it—cold calling, social, or direct mail all can work if they hit that metric.
ADVICE

Use Cold Calling To Start And Social For Scale

  • Start with cold calling to get quick traction, but commit to social long term because it compounds.
  • Ryan contrasts a cold start with a two-year social grind that produced multimillion-dollar commercial and buyer leads after persistence.
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