146: From an Invertebrate Biologist to a Floral Maven with Gina Thresher

Today on the podcast we have Gina Thresher. Gina is the founder of From the Ground Up Floral and she started out her journey, believe it or not, pursuing marine biology, DIY’ing her own wedding and eventually turning into a very talented florist in her industry. In her own words, she makes kick-ass floral arrangements, and we are talking more about her journey today. We are taking the idea outside of just the realm of a bouquet and really looking at it as a business and what she can add on.

Inside this episode we are talking about the transition of Gina’s hobby mindset to a business mindset and what it really looked like when she was chasing brides and chasing weddings, then finally realizing that she really needed to be paying attention to other pieces of her business. She shares with us some tactics and strategies that she was able to pull from The Strategy Academy to help her do that; figuring out what to do and when to do it to actually focus on your business holistically instead of just one tiny detail. We dive into everything form travelling the world to speak, workshops, educating other florists, and everything in between. This will spark you with some ideas that you can implement on your own business so that you are not just focusing on one tiny detail.

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