LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht Drew Elliott on Creating NOWstalgia, Dissecting Pop Culture and How to Get Your Audience to Love You
Jul 19, 2020
Drew Elliott, Senior VP, Global Creative Director at M·A·C Cosmetics shares insights on tapping into cultural zeitgeist, engineering demand-driven content, and the significance of NOWstalgia for brand longevity.
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Magic And Math In Creativity
- Effective content blends creative "magic" and data-driven "math" to generate buzz and demand.
- Engineering creativity that captivates audiences enables brands to harness analytics for growth.
Breaking The Internet Moment
- Drew predicted that a John Paul Goode shot of Kim Kardashian would "break the internet," which it did spectacularly.
- They designed the Paper cover like a meme, setting a new standard for digital publishing impact.
Power Of Point Of View
- Drew emphasizes the power of having a strong point of view over technical skills.
- His talent lies in assembling and directing top teams to fulfill a shared creative vision.