Companies spend too much time worrying about the burdens brought by global warming -- the possibility of carbon taxes and greater regulation of emissions -- and ignoring the potential commercial upside according to participants in a recent Wharton conference titled ”Winners and Losers in Green Technologies ” sponsored by the William and Phyllis Mack Center for Technological Innovation. To showcase a proactive approach to the issue two companies -- DuPont and NetJets -- shared their tales of ”going green.”
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