In this episode I talk about one idea from my conversation with Nir Eyal that I think is genuinely useful for anyone trying to drink less. He made a point about pain and signal that applies directly to what happens when a craving shows up — and it's a lot more practical than just white knuckling through it. A craving is real. It's uncomfortable. But it's not a command. This episode is about what to actually do in that moment.

Nir's Book, Beyond Belief: https://a.co/d/0bOchJVG

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Sunnyside is the #1 alcohol health app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.

We now offer Sunnyside Med, a new program that provides access to compounded naltrexone, a medication that can reduce alcohol cravings at the brain level, offering a more clinical pathway for people who need it. Sunnyside Med is a complete, holistic approach to help you drink less or quit, including coaching, community, habit change, education, and more to help you create longterm change while the medication does its work.

Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.

A Craving Is Not a Command