McKinsey Talks Operations

The future of customer experience: Embracing agentic AI

9 snips
Apr 25, 2025
Brian Blackader, McKinsey partner improving contact centers; Oana Cheta, McKinsey leader in journey and agentic AI; Malte Kosub, CEO of Parloa building goal-driven AI agents. They discuss the rise of agentic AI beyond generative models. They cover infrastructure and orchestration needs, real-world scaling vs pilots, measuring impact on service metrics, CIO–COO alignment, and the future of personal AI agents.
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INSIGHT

From Curiosity To Accountability

  • Companies are shifting from AI curiosity to AI accountability and execution.
  • Agentic AI will collaborate with humans by thinking, acting, and optimizing in real time.
ADVICE

Prepare Processes Before Scaling Agents

  • Define orchestration, compliance, and evaluation processes before deploying AI agents at scale.
  • Build infrastructure that simulates millions of conversations to guarantee high accuracy.
ANECDOTE

Telco Uses AI For Targeted Agent Coaching

  • A telco used algorithms to identify coaching needs and delivered two- to three-minute learning nudges.
  • The program improved agent skills and surfaced effective content for similar profiles.
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