Stacking Growth | The B2B Marketing Podcast This is why you don't trust your agency
Feb 19, 2026
A survey sparks a deep dive into why marketers lose trust in their agencies. Topics include attribution challenges, how North Star metrics warp tactics, and why booked meetings may be a better signal. Discussion covers diagnosing onboarding constraints, testing paid media rigorously, and using CRM signals to validate channel impact. The episode stresses clear mandates, alignment, and experimentation for better agency relationships.
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Triaging On Meetings, Not MQLs
- Shift your paid media North Star from MQLs to booked meetings when sales outcomes matter.
- Design campaigns and offers to directly drive meetings, not just form fills.
Be Explicit About Mandates And Constraints
- Tell your agency your mandate, reporting needs, and constraints at the outset.
- Align their POV to your board-level goals so they can design a program that actually meets your mandate.
Expose Data And Infrastructure Limits Early
- Share dirty data and infrastructure limits with your agency; early transparency helps them adapt.
- A good onboarding will surface these issues in the first 30 days and guide remediation.