Consistency Beat Talent in This Lawyer’s Personal Brand Experiment

Watch the YouTube version of this episode HERE

Are you a law firm owner who is looking to enhance your online presence? In this episode of the Maximum Lawyer Podcast, Tyson interviews Adam Williams, a lawyer and entrepreneur passionate about personal branding and social media growth. The discussion covers practical strategies, the importance of authenticity, and the challenges lawyers face in building an online presence. 

Tyson and Adam chat about how lawyers can create engaging videos for their business. One thing to keep in mind about creating engaging videos is that audiences love the human connection. Videos that are perfect and edited using every tool don't get the most views. For Adam, his successful videos are the ones where he is using selfie mode and walking down the street, within imperfect sound in the background and stumbling over his words. This is because these videos are more real and authentic. It is something to keep in mind when creating videos.

Adam provides some insights on starting from ground zero when it comes to creating a presence online. It is best to find a few accounts that you enjoy and take from them. Look at what they do and how well it works. From there, you can “rip off and deploy”. Use those concepts as ideas for how you create your videos because there is no need to reinvent the wheel. Once you figure out what you like, you can work to make it your own.

Take a listen!

10:02 Content Strategy and Use of AI 
19:07 Advice for Creating Engaging Videos

32:06 Positioning as an Expert and Relatability 

41:39 Lawyers and Personal Branding Hesitation 

47:40 Advice for Starting from Zero Online 

Connect with Adam:

• Website 
• Instagram 
• Facebook
• Linkedin 
• Youtube  
• TikTok

Tune in to today’s episode and checkout the full show notes here.