Cash Machines Why Every B2B Company Should Start A Podcast (Marketing Spark)
Dec 1, 2022
28:45
In theory, podcasts are a great thing for B2B and B2B SaaS companies.
They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.
When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".
We talked about:
- Whether companies are still enthusiastic about podcasts
- How to sell a podcast to a CEO or CMO
- The role and value of an internal podcast for employees
- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.
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This episode is sponsored by Raylo - subscribe to the latest laptops, phones, tablets and more with flexible monthly payments instead of big upfront costs. Keep cash flow healthy, get free upgrades, and scale without tech bills holding you back.
Cash Machines is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
- How To Start A Movement with David Heinemeier Hansson of 37signals
- Chris Walker Rants On Dark Social, Creating Demand & Company Building
- CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All
- OLD WAY/NEW WAY with Adam Robinson of Retention.com
- Nathan Latka Shares His “King-Maker Strategy"
Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all.
Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash
Guest submissions here: fame.so/cm-guest
Get a biweekly cashflow breakdown here: tomhunt.io/cash