Open Market Graphed CEO Cody Schneider on an AI-First Approach to GTM
21 snips
Mar 11, 2026 
Cody Schneider, CEO and co-founder of Graphed, builds an AI data analyst that unifies data and automates GTM workflows. He recounts launching AI agents for outreach that scaled podcast bookings. They explore what marketing and sales tasks agents can automate, tradeoffs like authenticity and detection, and practical starter stacks to deploy reliable, iterative automations.
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Agent Booked Dozens Of Podcasts
- Cody ran an automated podcast outreach cohort of 2,000 contacts and got 112 positive responses with 35 scheduled interviews.
- The agent mishandled many replies (instant responses, even agreeing to buy hosts' books) but produced a full calendar within days.
Agents Are Just Malleable Code You Ship Fast
- Cody frames agents as code you can iterate in GitHub, enabling rapid 24-hour improvements from real market feedback.
- Treat agents as malleable personal software that rewrites system prompts and deploys tools on a server like Railway.
Boot A GTM Agent With A Local Repo And Env File
- Start small: create a local folder, store API keys in an environment file, and use an agent harness like Claude Code to automate tasks.
- Example flow: pull a Notion transcript, draft an email, create a SendGrid draft, send a test, and then send the campaign.