#18—Adobe (Part 2): Adobe's Strategy, AI Approach, and Incubator

In this special in-person conversation recorded at Adobe’s global headquarters, Kaihan continues his discussion with Malte Bernholz, Vice President of Corporate Strategy and Incubator at Adobe.

In Part One, on our sister show Outthinkers, Malte explored the macro trends transforming creativity, technology, and business in the age of AI. Click the link below to watch part 1 if you havent already.  https://youtu.be/pYoIvvb0SGc 

Now, in Part Two, we go deeper—inside Adobe’s strategic engine—to learn how this global innovator designs its own future. 

Malte shares: 

• How Adobe has reorganized around three audience groups—business professionals and consumers, creative professionals, and marketing professionals—to better align innovation with customer needs 
• How his team leads corporate strategy and incubation, balancing “looking around the corner” with accelerating high-priority initiatives 
• How the Adobe Incubator fosters entrepreneurship within the company, empowering small internal teams to build the next generation of product – and the early outcomes of that work, from Firefly Boards to Project Pulsar and beyond

Part one on OUTTHINKERS: https://youtu.be/pYoIvvb0SGc

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