"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.

That deep loyalty engagement across 4 million households — which yields a 90%+ in-store scan rate — is the engine behind Leap, Giant Eagle's retail media network. With 95 years of community roots and a loyalty program customers plan their lives around, Giant Eagle brings a unique perspective to the retail media conversation.

Heather joins host James Kotecki to discuss

The omni-channel customer journey: from digital discovery to in-store reinforcement to checkout measurement

Bringing merchandising and marketing together

Expanding retail media in health, beauty & wellness

Building Leap with integrated partners

Community connection — from storm relief to the NFL Draft to HBO’s “The Pitt”

Learn more about Looma:

https://theloomaproject.com/

The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather