Notch Raises $15M to Bring Support AI Agents to the Insurance Vertical

Jan 8, 2026

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Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Rafael Broshi, co-founder and CEO of Notch, to explore the journey from early startup ideas through pivotal transformations in the world of SaaS and AI. Rafael Broshi shares his unique career path—from years in the Israeli army to product management, hedge funds, and now leading a cutting-edge AI company revolutionizing customer experience in the insurance industry.

You'll hear firsthand how Notch evolved from an insurance-focused MGA into a powerful AI agent platform for customer support, what drove their bold pivot, and why focusing on outcome-based pricing and measurable ROI is making waves for their global clients. Rafael Broshi offers invaluable insights on making hard decisions, raising capital, and what it takes to stand out in an ultra-competitive AI-driven SaaS market. If you're a SaaS founder, operator, or just fascinated by the future of AI in business, this episode is packed with lessons, metrics, and real-world advice you can’t afford to miss.

Show Notes:

00:00 Startup Challenges and Strategic Decisions

03:55 AI Platform for Customer Support Automation

09:05 AI Deployment in Insurance Industry

11:42 "Pivoting, Frugality, and Profitability"

15:17 "AI, Pivots, and New Beginnings"

17:26 "Strategic Focus on Market Verticals"

21:04 Outcome-Based Pricing Strategy

26:47 "Future of AI Pricing"

27:55 Automated Conversations Drive Growth

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/notch-cx-raises-7-million-in-seed-round