Pear Healthcare Playbook
Dr. Muthu Alagappan, CEO and Founder of Counsel, on defining a new healthcare paradigm in asynchronous care
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Oct 28, 2024 Dr. Muthu Alagappan, CEO and Founder of Counsel, previously served as CMO at Notable Health and is a Stanford Medicine alumnus. He discusses the transformative potential of asynchronous care in healthcare, focusing on how AI can streamline processes and improve patient access. Muthu shares insights on balancing family responsibilities with entrepreneurship and the need for innovative, patient-centric solutions. He reflects on how his Stanford experiences shaped his entrepreneurial journey, emphasizing the importance of disruptive thinking in healthcare.
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Founding Counsel Was Deliberate And Multidisciplinary
- Muthu describes months of deliberate consideration before founding Counsel, stressing founder-market fit across AI, clinical medicine, and go-to experience.
- He founded Counsel to give everyone quick access to trusted doctors via asynchronous messaging.
Moment-Of-Need Advice Reduces Wasteful Care
- Access to care is worsening with clinician shortages and long PCP wait times, pushing patients to Google and low-quality advice.
- Fast physician advice at the moment of need can reduce unnecessary ED visits and inappropriate utilization.
Build Patient-First Product Then Align Payers
- Design patient-first experiences while using internal AI and tooling to scale clinician efficiency.
- Partner with payers and at-risk provider groups to align payment and distribution for patient access.