PodCraft by Alitu: Honing the Craft of Podcasting What’s the Best Way for a Small Podcast to Make Money?
Dec 1, 2025
Discover a fresh monetization framework called the Three A's: Audience, Authority, and Assets, which tailors income strategies for small podcasters. Explore the split between audio-first and video-led formats and how they affect production styles. Get tips on maximizing conference opportunities for networking and recording, plus practical studio advice on creating captivating visuals. Learn how to leverage audience engagement to turn listener challenges into products and services that resonate.
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Video Is Reshaping Podcast Economics
- Video podcasting is shifting economics toward cheaper chat-show formats and risking audio's creative diversity.
- Katie and Tom warn that narrative, investigative and experimental audio could become economically unviable if ad dollars migrate to video.
Production Gap Favors Audio Storytelling
- Video shows skew toward interview/chat formats while audio supports solo and high-production narrative work.
- The production gulf means individuals can more easily create complex audio than equivalent high-quality video.
Use The Three A's Framework
- Use the Three A's: Audience, Authority, Assets to match monetization to your show's stage.
- Start with audience tactics (crowdfunding, premium content, merch), then build authority (coaching, courses) and finally create assets (books, products, affiliate).