The Big Story The Publisher Path Through AI
6 snips
Feb 5, 2026 Lindy Johnson, Head of Programming for Convergent TV World and Programmatic.ai with deep publisher industry experience. They explore publisher strategies like licensing, discoverability and deals with platforms. Conversations cover automation boundaries, AI crawlers and ad visibility. They discuss publishers diversifying into newsletters, apps and events and experiments with server-side solutions and measurement testing.
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Publishers Want Payment For AI Training
- The IAB argues publishers should be paid when AI models train on their content to protect creator value.
- Lindy Johnson stresses infrastructure and tools (like content monetization protocols) are needed beyond legislation.
Optimize Content For AI Discovery
- Do make your content discoverable to AI-driven discovery tools the same way you optimized for search.
- Try licensing and playing well with platforms as part of a practical publisher strategy.
Major Publishers Are Cutting Deals
- Sarah recounts that People, Inc. struck deals with Microsoft and OpenAI and treats licensing as a sustainable path.
- She notes Disney also made a deal with OpenAI, signaling big-IP holders may negotiate use terms.