The Jordan Harbinger Show 306: BJ Fogg | Tiny Habits That Change Everything
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Jan 30, 2020 
BJ Fogg, founder of Stanford's Behavior Design Lab and author of Tiny Habits, explores the art of behavior change. He reveals why we fail at altering habits despite knowing their benefits and introduces the B=MAP model for understanding behavior. Fogg advocates for 'untangling' rather than 'breaking' habits and debunks common myths about habit formation. He emphasizes the power of tiny, enjoyable steps and the importance of positive emotions in sustaining change, offering practical strategies for lasting improvement.
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Starter Steps
- Use "starter steps" to initiate habits, even if you don't feel like completing the full activity.
- Putting on your running shoes, even if you go back to bed, can make a difference.
Motivation Myth
- People fail at behavior change because they rely on willpower and motivation.
- Abstract goals and fluctuating motivation are a recipe for failure.
Action Line
- The action line demonstrates how motivation and ability work together.
- Easy tasks require less motivation, while difficult tasks need high motivation to be accomplished.
