The Art of Selling Online Courses 213 What's the Right Price for Your Course?
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Dec 12, 2025 Phillip Henry, an award-winning slide guitar player with 20+ years of teaching experience, shares his journey transitioning to online education. He reveals his strategies for building a Facebook group and the importance of niche marketing. The discussion dives into pricing concerns, emphasizing the need to align course prices with delivered value. Phillip also considers innovative lead magnet ideas and methods to enhance student engagement. Tune in for insights on creating a thriving community and effectively monetizing your expertise.
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Protect Time When Selling Coaching
- Package coaching with community and group sessions, but limit unlimited one-to-one access to protect your time.
- Consider structured call allowances (e.g., one per month) to prevent calendar overload.
Pricing Should Reflect Non-Scalable Time
- Jon observes Phillip is probably undercharging given the amount of live coaching and lifetime group access.
- Time-intensive offerings should command higher prices to match the non-scalable work.
Charge More For One-To-One Time
- Value one-to-one sessions highly because they are the least scalable part of your business.
- Use higher pricing there to buy back your time for audience growth activities like YouTube.