The GaryVee Audio Experience What It Really Means Being Consumer-Centric
4 snips
Feb 3, 2024 
Fernando Machado, CMO at Activision Blizzard, shares insights from his extensive marketing experience, blending strategies from gaming and fast food. The discussion highlights the essence of being consumer-centric, emphasizing the importance of understanding platforms and culture. They explore innovative advertising tactics shaped by social media, the power of authentic content, and leveraging influencers for brand promotion. The conversation also addresses the need for creativity and adaptability in marketing while navigating the challenges posed by new technologies.
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Platform and Culture Expertise
- Be an expert on platforms and culture to be a contemporary marketer.
- Understand nuances like TikTok’s save function for big gains.
Observational Marketing
- Observe consumer behavior to be consumer-centric.
- Focus on where people are looking, like Gary Vaynerchuk did with wine store signs.
Big Company Mistakes
- Big companies often prioritize consensus over decisive action.
- This leads to generic, risk-averse marketing.