Kids Media Club Podcast Kids media Club Podcast - Special Guest, Ryan Bradley, SVP TV and Brand Marketing for DreamWorks Animation, on the Making of Netflix's Gabby's Dollhouse
Aug 30, 2023
Join us for an interview with Ryan Bradley, SVP TV and Brand Marketing at Dreamworks. Learn about the making of Gabby's Dollhouse, strategies for launching a show, the global success of Season 8, and the future of original IP and kids media in the age of streaming.
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Moment That Proved The Show's Impact
- Ryan describes a moment in season three when a line stopped him and made him realise the show's impact on children.
- He rewound and felt visceral pride that kids were hearing empowering messages like "you just don't know how to do it yet."
Unique DNA: Cats Plus Unboxing Play
- The show's DNA blends cats with the unboxing format to create a unique preschool perspective.
- Pairing familiar play patterns with imaginative unboxing fuels immediate audience connection.
Launch Where Kids Already Are
- Build pre-awareness where kids already spend time so they recognise characters at series launch.
- Use long-lead strategies to layer character recognition before dropping the show on a crowded platform.