When she first joined Lilly Pulitzer over a decade ago, Michelle Kelly was a huge fan of the brand and in search of the best way to get to know the fashion industry. Her mentors suggested she get her start in sales, which Kelly said taught her one of the most important lessons of her career. Now, as President and CEP, Kelly never forgets what she learned in those first few years-- the customers are in charge. In this episode of The Glossy Podcast, Kelly discusses what it’s like to have a truly loyal following, how Lilly Pulitzer approaches capsule collections and how influencer marketing is a natural extension of the brand.
