Sophia Edelstein is the co-founder and co-CEO of Pair Eyewear, the first direct-to-consumer, customizable eyewear brand reimagining the experience for those who wear glasses. With Pair, adults and children can quickly and easily switch up the style of their glasses in a snap. Sophia is a Forbes 30 Under 30 honoree and on the Inc. Magazine Female Founders 100 list.

This interview is hosted by Jules Ehrhardt, partner at FKTRY, a Creative Capital Studio, and an LP in Everywhere Ventures (previously The Fund). In this interview, Sophia and Jules explore Pair’s three-pronged approach to marketing, attracting new customers organically and methodically, and retaining customers from the first purchase. Learn about using personalization as the value prop and putting sustainability and accessibility at the forefront. Listen till the end for Sophia and her cofounder’s road trip to settle on a new home base for their startup!

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Framing the Future: Sophia Edelstein with Jules Ehrhardt