The Revenue Formula Pricing as a growth lever (With Kyle Poyar, Operating Partner @ OpenView)
20 snips
Nov 2, 2023 
Kyle Poyar, Operating Partner at OpenView, discusses the power of pricing as a growth lever. They explore steps to change pricing, where to anchor pricing, how to stick the landing, and common pricing mistakes. They also touch on pricing on the website and the difficulties of gathering accurate private company metrics.
AI Snips
Chapters
Transcript
Episode notes
Opening Pants Stories
- Hosts trade multiple embarrassing pants stories to open the episode and break the ice.
- Kyle deflects with a joke and keeps the focus on pricing expertise.
Why Teams Avoid Pricing Work
- Fear, lack of expertise, and product-engineering constraints commonly block pricing changes.
- Many companies mistakenly believe monetization will harm acquisition, but the trade-off often doesn't exist if executed correctly.
Begin With A Pricing Health Check
- Start by mapping your goals and measuring how current pricing performs on win rates, discounting, churn and package adoption.
- Use that baseline to decide low-risk near-term changes and whether you should explore larger model shifts.