Self-Funded

The New Era Of Cash Pay In Healthcare

Mar 24, 2026
Mark Galvin, serial tech entrepreneur and CEO of Talon who built shopping and repricing tools from claims and machine-readable files. He talks about obtaining statewide claims data, creating a true cash-pay shopping tool, inventing a Universally Acceptable Payment Amount for providers, and building in-app repricing plus employer shared-savings to drive consumer-driven healthcare.
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ADVICE

Use HDHP Plus HSA And HRA To Cut Costs

  • Do combine a very high-deductible HDHP with fully funded HSA and an employer-funded HRA to cover remaining deductible costs.
  • Mark Galvin tested a $10,000 family HDHP with $5,000 HSA plus HRA and saved his company 32% while employees kept ~75% of HSAs.
INSIGHT

Market Incentives Often Oppose Lowering Premiums

  • Insight: Brokers, carriers, and regulators can be financially disincentivized from lowering premiums due to commission, MLR, and premium tax structures.
  • In New Hampshire Mark found broker commissions fell 65% when premium dropped, and the insurance dept relied on premium tax revenue.
ANECDOTE

DVD Of State Claims Sparked First Shopping Tool

  • Mark obtained a DVD of New Hampshire's APCD claims and used it to build a shopping prototype for CPT-coded procedures.
  • His prototype found a nuclear stress test for $1,648 versus $6,800 at a hospital, and he avoided an unneeded test entirely after discussing risk with his doctor.
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